drive through
Restaurants with drive through facilities are became most common now.Most of the fast food restaurant has option of drive through.
57% of customers are using drive through option rather than walk in. For example, mac Donald's 65% of customers are using drive through.
what is drive through ?
A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United states in the 1930s by Jordan Martin, but has since spread to other countries.
how it works?
Orders are generally placed using a microphone and picked up in person at the window.
A drive-through is different from a drive -in in several ways - the cars create a line
and move in one direction in drive-through, and normally do not park, whereas drive-ins allow cars to park next
to each other, the food is generally brought to the window by a server, called
a carhop, and the customer can remain in the parked
car to eat. However, during peak periods, to keep the queue down and avoid
traffic-flow problems, drive-through occasionally switch to an "order at
the window, then park in a designated space" model where the customer will
receive their food from an attendant when it is ready to be served. This
results in a perceived relationship between the two service models.
Drive-through has generally replaced drive-ins in popular culture
some benefits:
- avoid big line up
- no parking problem
- time saving
- faster
- easy to manage children.
- no delay in journey.etc
During quiet hours, we have strong evidence
suggesting the drive thru is faster.
We can also make the conclusion from our
observational study that drive through and
walking in times are not significantly
different during busy hours.
questions to discuss:
- what would you suggest to improve drive through system as a customer?
- with drive through, the culture of dine in will end or not?
- why would you choose drive through in your restaurants ?
link to article:
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